Working closely with our colleagues at Initio Consulting we were asked by Aetna Global Benefits to produce a more effective display campaign that would increase traffic and conversions to their website. Aetna Global Benefits are a part of Aetna, the largest provider of international healthcare insurance and the brief required us to deliver a campaign that reached out to overseas workers and the expat communities engaging them with a clear creative idea that invited interaction and reflected the core brand concepts of the new look Aetna. Fuse and Initio have outperformed all expectations of the client and delivered results way beyond their dreams.
- Impressions served has risen from 500,000 per month to 2.3million per month
- CTR (click through rate) has risen by over 100%
- Facebook visitors are now staying 4 x longer on the site and visiting more pages
- Conversion to quote has risen by 112%