Our work
Project outline
FDG were commissioned by ACE European Group to explore the potential of highlighting cross selling opportunities from within each of their product silos as well as those for brokers.
Our Approach
Having met with several of the project sponsors, underwriters and brokers to evaluate how the individual Silos operated, FDG were able to advise on several concepts employing a range of multiple media platforms and highlighting clear cost benefits to the business. It became evident early on in the process that a premium quality ‘leave behind’ of a difference was required to instil the concept of ‘cross selling’
Results
A colour coded product reference guide was developed along with a multimedia presentation on branded USB stick, and a printed calendar/sales opportunities almanac. All delivered in a neat branded presentation box that doubled as a stand.