Our work
Project Outline
Aalco Metals, is the UK’s largest stocking distributor of aluminium, copper, bronze, and steel with 19 branches throughout the UK & Eire, and is a group member of Amari Metals Group. Having established a brand concept through the creation of previous Aalco publications, FDG were invited to re-develop their website.
Aalco were keen to enhance the user experience and offer value to their online audience.
Our Approach
Having first understood Aalco’s goals, FDG set about producing design concepts that would reflect the brand accurately and show Aalco as the true flagship of the Amari Metals organisation. Navigation was key allowing visitors the ability to find the required information quickly and offering enough information for them to make an informed decision to further an enquiry.
An introductory video and a useful weights calculator were also developed to feature on the site. FDG then developed and integrated an online Metal Grades Database allowing users to search for, and download data sheets on specific metal stocks held by Aalco.
Results
The use of thumbnail visuals for all the guides/brochures provides an element of visual interest as well as clear navigation. The site is engaging, informative and intuitive with the added ability to the Amari Metal Grades Database.