Our work
Project outline
FDG were commissioned by Green Shoots Communications Ltd to re-design and develop a website that better reflected this rapidly expanding (re)insurance broker. There was a desire for a more contemporary feel, and the ability for the in-house marketing function to manage content throughout the site.
Our Approach
Through a series of stakeholder workshops FDG were quickly able to help define the requirements and design a dynamic website with bespoke CMS (Content Management Solution). Cross linking of similar services helps promote a more cohesive approach where the emphasis is very much on the client. The site has many features including downloadable vCards and newsletter sign-up.
Results
The website re-development project has been so well received it has led onto a more comprehensive brand evolution. FDG and Green Shoots have together defined brand guidelines and created a suite of stationery, brochures and marketing collateral.