FDG’s first project for Maytech was the creation of their brand, quickly followed by a website design. With more than capable in-house developers of their own, Maytech required the creative flair of FDG to produce a modern, clean and intuitive website design that included video content to help explain their proposition.
A simple ‘freehand’ style animation enforces the easy-to-use simplicity of a technically advanced product offering. Using animation, even the most complicated processes can be broken down into simple easy to follow steps, which can be easily digested by an audience. Concepts, scripts, voice over and animation were all developed by FDG’s in-house creative teams.