FDG were engaged to provide a comprehensive brand evolution for this dynamic and fast-growing global financial consultancy. With 47% annual growth and over 700 employees globally, JDX desperately needed a more appropriate image to help re-position it amongst it’s more well-known contemporaries.
Working closely with JDX’s internal teams, FDG defined a sharp brand proposition across multiple channels. In doing so we were not only able to deliver a cohesive internal and external brand, but also change the company mindset from a brand being regarded purely as a logo.
A suite of deliverables has been created, including but not limited to: brand guidelines, website, presentation templates, brochures, video idents and various graphical assets. FDG is also retained by JDX as a ‘virtual marketing department’, providing not only experienced resource, but also mentoring for its internal teams.