- Graphic design
- 3D modelling & animation
- Web design & development
The challenge with any product of a bespoke nature is to convey the attention to detail and sheer number of options available to prospects in an intuitive and easy to use manner. High quality 3D renderings and stunning photography were combined to provide a luxurious feel, whilst a 3D car configurator was developed to allow prospects to change and view a multitude of options from paint finish to interior stitching.
Combined with a bespoke CMS, a series of microsites were also designed and developed allowing regional dealerships online promotion and manage stock availability.
FDG have worked with Turner Marketing on a number of projects, and the Overfinch project really allowed the creative juices to flow. A premium luxury marque with a bespoke product offering requires equally high quality representation on line. FDG were commissioned to design a new Overfinch website that would promote the quality, attention to detail and highly bespoke nature of Overfinch’s range.