There’s always one project that breaks the mould, often requiring a new approach and some original thinking.
When Righton and Blackburns Metals joined forces, the stipulation was that both organisations had to retain core elements from their original identities. Never one to shy away from a challenge, FDG was presented with strong initial ideas and asked to develop the concepts. It’s certainly not how we typically manage the merger of brands, but it was an interesting process and the client remains a happy one.
FDG has now rolled the identity out across multiple touch points including a new responsive website, vehicle livery and signage.