Entries by admin

FDG Creative retains recommended status…

FDG are pleased to announce that it has retained its recommended status with ‘The Drum Recommends’, part of thedrum.com, a global media platform and the biggest marketing website in Europe. The Drum Recommends is The Drum’s service to help brands select appropriate agencies, based on ratings. As Top Agency of the Month (May), we will strive to continue offering […]

Motocaddy on the move…

Having previously worked with Motocaddy on a number of photo-realistic visualisation projects, FDG were once again asked to put their skills to the test in updating the marketing visuals for Motocaddys updated and expanded popular M-Series product line. Taking information from source CAD files, FDG were able to produce high quality visuals of the proposed […]

Aalco Metals: Aalco Sales Awards 2020

The Aalco Sales Awards continues to go from strength to strength since the inaugural event that we were asked to get involved in back in 2017. With a predominantly young sales force and the emphasis very much on ‘fun’ and rewarding achievement, the pressure was on once again for FDG to up the ante. Having […]

Denison Industries: Farnborough Air Show

Denison Industries specialise in aluminium castings and associated services and is a supplier to the aerospace industry. FDG was engaged to design its exhibition stand for the 2020 Farnborough International Air Show. The stand occupies a space of 6m x 6m and is open on 3 sides. As well as incorporating the usual requirements of […]

Amari Metals: Bespoke Data Sheet Database

The Amari group of companies consists of several multi-metal stockholders, all of which hold similar materials. FDG has now redeveloped its bespoke online database, which is shared across all Amari websites, and holds the data on all the stock material specifications. When the database is queried, a datasheet branded to the specific business is generated […]

Renault F1 Team: RS20 Model & Reveal

Continuing FDG’s long standing relationship with Renault F1 Team, we were once again asked to model the upcoming RS20. The resulting photorealistic model is not only used extensively by the team’s marketing and sponsorship functions, but is also distributed to various rights holders including games developers. FDG was also asked to create a short animation […]

Aero Metals Alliance (AMA): Singapore Airshow

Having previously delivered websites, presentations and literature for AMA, FDG was asked to turn its attention to a bespoke exhibition stand for the forthcoming Singapore Airshow. With a footprint of 32 sq meters and open to two sides, the stand also needed to feature a reception, private meeting area, refreshments, storage and a flatscreen display. […]

JDX Consulting: A can do attitude

FDG were engaged to provide a comprehensive brand evolution for this dynamic and fast-growing global financial consultancy. With 47% annual growth and over 700 employees globally, JDX desperately needed a more appropriate image to help re-position it amongst it’s more well-known contemporaries. Working closely with JDX’s internal teams, FDG defined a sharp brand proposition across […]

AMICE: for mutual benefit

Working in collaboration with Green Shoots Communications, FDG were once again engaged to create AMICE’s (Association of Mutual Insurers and Insurance Cooperatives in Europe) latest annual report and accompanying infographic. The challenge this year was to deliberately break away from the traditional, adopting a more creative, magazine style for the report. The resulting illustrations and […]

TT Club: Containing the risk

As an extension to TT Club’s marketing programme highlighting the CTU Code (code of practice for the packing of cargo transport units), FDG were asked to develop an additional series of animations to highlight specific container related risks such as temperature fluctuations and movement. Contact us today http://www.fdg-ltd.com/contact/ to see how we can help solve […]

Your award Mr Bond…

Following the success of the first two Aalco Sales Awards, the pressure was on for FDG to once again up the ante. With a predominantly young sales force and the emphasis very much on ‘fun’, what better theme to undertake than that of the iconic Bond. Once again FDG supplied a full event design, management […]

An aerodynamic update…

Soon after the successful launch of the RS19, Renault Formula One required an aero update package for their RS19 CGI model so it reflected the current on-track appearance. With our long standing relationship and proven record of delivering high quality 3D digital assets FDG were chosen to produce an upgraded aero pack that could be […]

Every car need a driver…

In addition to creating a model of the brand new RS19, Renault Formula One asked FDG to create them a driver that can be used in the car for marketing materials and independently for crew and driver overalls design. FDG built a fully rigged driver with his own control interface that was able to be […]

New season, new rules, new car…

Renault Sport Formula One Team has once again commissioned FDG to develop the core 3D model of its RS19 F1 car. The resulting model is to be used across all aspects of marketing in 2019. Taking core CAD data from Renault, FDG have produced a photo-realistic model that enables in-house teams at the factory to […]

Motocaddy S1 update…

FDG has once again been commissioned by leading golf trolley manufacturer Motocaddy, to produce pre-launch product visuals for it’s new S1 electric trolley. As with the new M-Series, FDG took detailed supplied CAD data and produced high quality pre-production visuals. These visuals are then used across various marketing applications.

Two into one…

There’s always one project that breaks the mould, often requiring a new approach and some original thinking. When Righton and Blackburns Metals joined forces, the stipulation was that both organisations had to retain core elements from their original identities. Never one to shy away from a challenge, FDG was presented with strong initial ideas and […]

Sprucing up the van…

As part of a corporate identity change, TW Metals commissioned FDG to redesign the livery for their new fleet of delivery vehicles. Using our 3D knowledge we quickly produced a series of visuals that showed how the proposed designs would work on different types of truck. Contact us today http://www.fdg-ltd.com/contact/ to see how we can […]

Celebrating with Burgoynes…

With Christmas approaching and their 50th Anniversary year in full swing, Burgoynes contacted FDG to produce an email invitation for their end of year celebration in London. The team at FDG created designs that could be incorporated into Burgoynes existing email marketing system so their in house team could send them out as required. Contact […]

Motocaddy thinks small…

After the successful execution of the product visualisations created by FDG for its new M-Series golf trolley, Motocaddy once again turned to FDG for a series of animated banner ads to support the product launch. FDG designed and developed a series of eye-catching HTML5 banner ads covering a broad range of standard formats. The bold […]

Motocaddy gets connected…

Having previously worked with Motocaddy on a number of photo-realistic visualisation projects, FDG were once again asked to put their skills to the test in producing a series of pre-production marketing visuals for the latest folding smart trolley. Taking information from source CAD files, FDG were able to produce high quality visuals of the proposed […]

A Pop-up celebration…

As part of its longstanding relationship with forensic investigation scientists Burgoynes, FDG were commissioned to produce a series of designs for pop-up banners and collateral. The versatile banners are to be used in a series of events and exhibitions to celebrate Burgoynes’ 50th anniversary.

A better class of classified…

Newsquest approached FDG to undertake a short design study to help it explore various UI and UX possibilities for its classified motoring website Exchange and Mart. FDG’s creative team provided numerous options for consideration including, but not limited to; a subtle brand evolution; campaign integration; ad placements and simple functionality enhancements to help take the […]

AMA marketing collateral…

As part of its ongoing strategic marketing plan, Aero Metals Alliance commissioned FDG to create a stock profile leaflet in a format that could be easily re-branded for any of it’s businesses. FDG rose to the challenge and designed a handy gatefold leaflet that was small in size but high on content.

Wilsons reaches new heights…

Working with Aero Metals Alliance, FDG were asked to redevelop the Wilsons website as part of a strategic marketing update. The new website has been designed to provide a contemporary and professional image, and utilises the latest in responsive web technology for accessibility across mobile devices. The website also incorporates several bespoke online tools and […]

Reach for the sky…

As part of our ongoing commitment, Aero Metals Alliance commissioned FDG to create a series of adverts for the Farnborough International Air show. Aero Metals Alliance have a substantial show space at the event and were keen to promote this across trade media pages on the web.

And the award goes to….

Following the success of the first Aalco Sales Awards (click here for more info), Aalco once again engaged the services of FDG to design and produce their hugely popular event. For the second year running, FDG provided a full event design, management and production service, eliminating many of the stresses associated with event production. With […]

You spin me right round….

As part of the soft launch event for the RS18, Renault Sport Formula One Team required a video of the car rotating through 3600. Using the highly detailed virtual model, FDG created a 4K 60fps animated loop of the car, maximising the flexibility of the video for use by the marketing team moving forward.

Can you tell what it is yet…

In parallel with the development of the RS18 launch model, Renault Sport Formula One Team also asked FDG to create some teaser shots of the updated car. The images needed to provide just enough detail, but without giving too much away before the launch. Taking a lead from the Renault marketing team, FDG created a […]

This one has a HALO….

Renault Sport Formula One Team once again reached out to FDG to develop the core 3D model of its RS18 to be used across all aspects of marketing in 2018. Taking core CAD data from Renault, FDG produced a photorealistic model enabling in-house teams at Renault to experiment with livery options and colour schemes. Renders […]

Burgoynes celebrates 50th ….

2018 marks Burgoynes Consulting Scientists and Engineers 50th anniversary. To celebrate this milestone, FDG were commissioned to create a new variant of the Burgoynes brand. The logo will be rolled out across all marketing material during this period.