Entries by admin

It’s ‘Mission Possible’ for Aalco

Following a hybrid event in 2021, it was business as usual for the Aalco Sales Awards in 2022. The only challenge was how to raise the bar following a couple of difficult years in which the sales teams had pulled out all the stops. “Go large” was the brief, and we certainly did. Implementing a […]

It’s lights out and away we go!

2022 means new Formula 1 rules and a new generation of cars. The concept, marking one of the biggest technical changes in F1 history, has been overhauled from recent years and is, in essence, a simplified yet striking new-look race car following a drastic aerodynamics overhaul. FDG is proud of its longstanding relationship with Alpine […]

Brand evolution for Amari Precision Tubes

FDG has been engaged to provide a ground-up brand evolution for Amari Precision Tubes (APT), a UK-based manufacturer of ferrous and non-ferrous tubes and solid profiles for some of the most demanding industries in the world. The new brand provides APT with a modern, contemporary image that emphasises its proven credibility in providing precision products […]

A golf legend reborn

For over 15 years, the iconic S1 has set the benchmark for electric golf trolleys. When Motocaddy introduced a new look and features to the S Series, it once again turned to FDG for a photorealistic model that could be used to generate a series of marketing images. The CGI approach is ideal for many […]

Making the media plan happen for Beazley

FDG worked its relationships in the market to research, negotiate and secure the most appropriate ad space for Beazley’s ‘Risk & Resilience’ campaign. The campaign highlighted Beazley’s recent research investigating attitudes to risk, and tolerance to insurance throughout its client base. Targeting Risk Managers and Brokers, the campaign ran for six months across UK and […]

AMICE 2020 Annual report

As these publications by their very nature come around year after year, containing dry, detailed, factual information, it can often be difficult to create something new and engaging. That’s where FDG comes in. An annual report represents your organisation to its stakeholders and must not only impress but inform. Working closely with AMICE’s marketing agency, […]

FDG brings invasive pest risks to life for TT Club

FDG continues its relationship with TT Club in producing a new series of animations highlighting this often-overlooked risk to the integrity of the supply chain. Covering topics from the unintentional spread of pests across the globe to contaminated cargo, each animation breaks down the risks into easily digestible chapters helping to increasing awareness and improve […]

Aalco Sales Awards 2021

Following an unprecedented year of unique challenges for the events industry in general, FDG rose to the challenge and produced an event in two halves for the annual Aalco Sales Awards. With restrictions still in place for many areas, we produced a punchy awards video that was streamed simultaneously to all 18 service centres, followed […]

AMICE Congress website

Working alongside AMICE’s marketing agency, Green Shoots Communications, FDG was engaged to design and develop a stand-alone, responsive, brochure style website to promote AMICE’s annual Congress. As the AMICE Congress changes considerably from year to year (and is going fully virtual in 2021), the website needed to offer plenty of flexibility in terms of layout […]

Alpine F1 – Same team, new name…

FDG continues its long-standing relationship with Renault, by once again supporting the F1 team with the 3D build of its 2021 F1 car under the new banner of Alpine F1 Team. The Alpine brand is renowned throughout motorsport, and a striking new livery adorns the Alpine A521 for the 2021 season. FDG’s photo-realistic model forms […]

Astorg Post rebrand

Astorg is a European private equity group. With offices in London, Paris, Luxembourg, Frankfurt and Milan, Astorg produces and distributes an internal quarterly newsletter (the Astorg Post) to help keep its staff appraised of news and developments throughout its operations. FDG has been tasked with the design and production of the Astorg Post since June […]

Motocaddy product updates…

As a business dedicated to bringing the very best in design, build and functionality to golfers of all ages, Motocaddy does not rest on its laurels. As a result of its ongoing research and development programme, Motocaddy relies on FDG’s 3D modelling expertise to generate photo-realistic product visualisations for a wide range of marketing requirements. […]

Daysteel Truck Livery

As a result of seeing one of FDG’s previous vehicle livery projects, Charles Day Steels reached out to see if FDG could work its magic on a new fleet of vehicles for the experts in laser, flame, waterjet and plasma cutting. FGD developed a dynamic and eye-catching vehicle livery that could be rolled out across […]

Realtime 3D Technology

Combining its skills in photorealistic 3D modelling and a respected gaming engine, FDG has developed a real-time product visualisation solution. The solution allows highly detailed products to be viewed in real-time from anywhere, and any angle within a virtual environment. Products can be animated, and attributes such as vehicle livery, branding or optional extras can […]

Motocaddy M7 Remote

Winner of the My Golf Spy ‘Most Wanted’ award, the compact-folding Motocaddy M7 Remote features a rechargeable handset. Continuing its long-standing relationship with Motocaddy, FDG modelled the new M7 and then generated a series of photo-realistic product visualisations to meet various marketing requirements. Contact us http://www.fdg-ltd.com/contact/ to see how we can help solve your product […]

Capalex Website

Capalex is an aluminium extrusion manufacturer and machining company based in Cumbria. As part of a wider brand evolution project, FDG was also asked to design and develop a new responsive website. The brief was to not only better reflect the business within its core markets, but also provided an enhanced level of functionality through […]

Bell & Clements Covid 19 Info Pack

Like many businesses over the past few months, Bell & Clements place the wellbeing and safety of its staff above all else. FDG was engaged to create an eye-catching and engaging information pack as part of a phased ‘return to work’ programme of activity for Bell & Clements staff. The pack consisted of a series […]

FDG Creative retains recommended status…

FDG are pleased to announce that it has retained its recommended status with ‘The Drum Recommends’, part of thedrum.com, a global media platform and the biggest marketing website in Europe. The Drum Recommends is The Drum’s service to help brands select appropriate agencies, based on ratings. As Top Agency of the Month (May), we will strive to continue offering […]

Motocaddy on the move…

Having previously worked with Motocaddy on a number of photo-realistic visualisation projects, FDG were once again asked to put their skills to the test in updating the marketing visuals for Motocaddys updated and expanded popular M-Series product line. Taking information from source CAD files, FDG were able to produce high quality visuals of the proposed […]

Aalco Metals: Aalco Sales Awards 2020

The Aalco Sales Awards continues to go from strength to strength since the inaugural event that we were asked to get involved in back in 2017. With a predominantly young sales force and the emphasis very much on ‘fun’ and rewarding achievement, the pressure was on once again for FDG to up the ante. Having […]

Denison Industries: Farnborough Air Show

Denison Industries specialise in aluminium castings and associated services and is a supplier to the aerospace industry. FDG was engaged to design its exhibition stand for the 2020 Farnborough International Air Show. The stand occupies a space of 6m x 6m and is open on 3 sides. As well as incorporating the usual requirements of […]

Amari Metals: Bespoke Data Sheet Database

The Amari group of companies consists of several multi-metal stockholders, all of which hold similar materials. FDG has now redeveloped its bespoke online database, which is shared across all Amari websites, and holds the data on all the stock material specifications. When the database is queried, a datasheet branded to the specific business is generated […]

Renault F1 Team: RS20 Model & Reveal

Continuing FDG’s long standing relationship with Renault F1 Team, we were once again asked to model the upcoming RS20. The resulting photorealistic model is not only used extensively by the team’s marketing and sponsorship functions, but is also distributed to various rights holders including games developers. FDG was also asked to create a short animation […]

Aero Metals Alliance (AMA): Singapore Airshow

Having previously delivered websites, presentations and literature for AMA, FDG was asked to turn its attention to a bespoke exhibition stand for the forthcoming Singapore Airshow. With a footprint of 32 sq meters and open to two sides, the stand also needed to feature a reception, private meeting area, refreshments, storage and a flatscreen display. […]

JDX Consulting: A can do attitude

FDG were engaged to provide a comprehensive brand evolution for this dynamic and fast-growing global financial consultancy. With 47% annual growth and over 700 employees globally, JDX desperately needed a more appropriate image to help re-position it amongst it’s more well-known contemporaries. Working closely with JDX’s internal teams, FDG defined a sharp brand proposition across […]

AMICE: for mutual benefit

Working in collaboration with Green Shoots Communications, FDG were once again engaged to create AMICE’s (Association of Mutual Insurers and Insurance Cooperatives in Europe) latest annual report and accompanying infographic. The challenge this year was to deliberately break away from the traditional, adopting a more creative, magazine style for the report. The resulting illustrations and […]

TT Club: Containing the risk

As an extension to TT Club’s marketing programme highlighting the CTU Code (code of practice for the packing of cargo transport units), FDG were asked to develop an additional series of animations to highlight specific container related risks such as temperature fluctuations and movement. Contact us today http://www.fdg-ltd.com/contact/ to see how we can help solve […]

Your award Mr Bond…

Following the success of the first two Aalco Sales Awards, the pressure was on for FDG to once again up the ante. With a predominantly young sales force and the emphasis very much on ‘fun’, what better theme to undertake than that of the iconic Bond. Once again FDG supplied a full event design, management […]

An aerodynamic update…

Soon after the successful launch of the RS19, Renault Formula One required an aero update package for their RS19 CGI model so it reflected the current on-track appearance. With our long standing relationship and proven record of delivering high quality 3D digital assets FDG were chosen to produce an upgraded aero pack that could be […]

Every car need a driver…

In addition to creating a model of the brand new RS19, Renault Formula One asked FDG to create them a driver that can be used in the car for marketing materials and independently for crew and driver overalls design. FDG built a fully rigged driver with his own control interface that was able to be […]