We continually strive to push technology and incorporate fresh ideas into everything we do, and mobile tagging is just one of a host of innovative services we have to offer in 2009. Information such as a website URL or a telephone number is encoding into a 2D barcode that can be generated in screen or print resolution. Using a camera enabled mobile phone the viewer takes a photo of the barcode which is then recognised and decoded by the device, prompting a call to action i.e. visit the website or call the number with just one click. Combine the power of print, online and mobile for highly effective original campaigns.
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